Microsoft + Rijksmuseum
ROLE: CD
AGENCY: Color Creative
DELIVERABLES: Branded live-action & animation case study video
I contributed to shape the creative direction for a campaign highlighting how AI-generated descriptions make the museum’s collection more accessible to the blind and low-vision community. The campaign also included social cutdowns and animation with VO to highlight detailed AI-generated descriptions. Guided storytelling, scripting, and production planning, resulting in the hero video featured in Microsoft President Brad Smith’s 2024 Ability Summit keynote. View the written story atMicrosoft Unlocked.